Automated Message Templates
9 different triggers

Tell the buyer before they ask

Write a template once and pick when it goes out: when the order ships, waits at customs, runs late or gets a return request, the message is sent on its own.

50% off your first month, code: MERHABA

Message templates list

Data in the screens is sample store data.

3 questions

What you ask when writing templates

When does the message go out?

When the chosen event happens, or at the hour you set.

Is it specific to each order?

Yes. Variables like {{AmazonOrderId}}, {{ProductTitle}}, {{TrackNumber}} and {{CarrierName}} fill in with the order’s details.

How do I know it was sent?

Turn on "Notify me when sent" and get a notification for every send.

Write your first template

Sign up, connect your store, create a template and pick the trigger. Already a member? Log in and open Messaging › Message Templates.

Template editor

Write, add variables, pick the trigger

Name, subject and content on one screen. Add variables from the list on the right, turn on automatic sending below and choose when and on which event it goes out.

Message template editor

Write your first template

Sign up, connect your store, create a template and pick the trigger. Already a member? Log in and open Messaging › Message Templates.

Triggers

Which events send a message?

Shipping and delivery

When the order ships, waits at customs, can’t be delivered, gets lost or runs late.

Returns

When a return is requested and when it is completed.

Address issues

When the address is not in Latin script or the buyer’s surname is missing.

Mind Amazon’s rules

The buyer sees the subject and content; content against Amazon’s Communication Guidelines is the seller’s responsibility. Write in the buyer’s language.

FAQ

Common questions

  • {{AmazonOrderId}}, {{LinkWithProduct}}, {{FeedbackLink}}, {{DeliveredDate}}, {{PurchaseDate}}, {{ShipDate}}, {{ASIN}}, {{ProductTitle}}, {{StoreName}}, {{TrackNumber}} and {{CarrierName}}.
  • Yes. Each template shows Active / Paused for automatic sending, and you can change it any time.
  • Yes. Pick a template from the reply box on the Messages screen.
Answer before they ask

Keep buyers informed at every step

Triggered templates, variables and send notifications.

50% off your first month, code: MERHABA

Used EasyCentral before? 30% off to welcome you back: GERIDON