How do I price against competitors?
Choose BuyBox or Lowest as the target, pick "Stay Below", "Stay Above" or "Match", and enter the step amount.
Easy Pricer
EasyCentral’s built-in repricer
Your price follows the competition by itself
Pick your target (BuyBox or Lowest) and whether to stay below, above or equal. Easy Pricer checks competitor prices regularly and updates your price without leaving your min–max range.
Min and max come from the margins in Pricing Settings, so you never sell at a loss.
50% off your first month, code: MERHABA
Data in the screens is sample store data.
4 questions
What you ask in a price war
How often is my price updated?
You choose the interval, from 2-5 minutes up to 60. For European time-zone stores (except UK) the shortest is 20 minutes.
Won’t I sell at a loss?
No. Price never goes below your min; products that hit the min are counted separately in the history.
I don’t want to compete with some sellers.
Add them to the Do-Not-Compete Seller List; Easy Pricer ignores them.
Don’t leave your price to competitors
Sign up, connect your store and turn on Easy Pricer. Already a member? Log in and set Repricing to Pricer in Update Settings.
Settings
Five settings, that’s it
Choose Pricer under Repricing; set the target, option, step amount and interval. Manage sellers to skip from the list.
Pricer History
See every update product by product
After each round, repriced products and those at their minimum are counted separately. Each row shows old and new price, its spot in the min–max range, competitor count and BuyBox / Lowest badges.
- Lowest, BuyBox and "Can’t Compete" filters
- Stock and handling time changes on the same row
- Remove products you can’t compete on from inventory
- Download the report
Don’t leave your price to competitors
Sign up, connect your store and turn on Easy Pricer. Already a member? Log in and set Repricing to Pricer in Update Settings.
How it works
Automatic pricing in three steps
1 · Set your limits
Enter min and max margins in Pricing Settings.
2 · Choose a target
BuyBox or Lowest; stay below, above or match.
3 · Follow the history
Which product changed and why, every round, in Pricer History.
Is BuyBox guaranteed?
No repricer can guarantee the BuyBox; Amazon also weighs account health, shipping time and seller history. Easy Pricer does its best on price.
FAQ
Common questions
- In Inventory › Update Settings, choose Pricer under "Repricing" and save.
- 2-5, 10, 15, 20, 25, 30, 45 and 60 minutes. For European time-zone stores (except UK) it starts at 20 minutes.
- The price stays at the min; these products are listed separately as "Minimum price reached".
- Repricing can also be set to Amazon Automate or NicePrice; one method runs at a time.
Ahead in the price war
Your price on watch for you
BuyBox or Lowest target, min–max limits and product-level history.
50% off your first month, code: MERHABA
Used EasyCentral before? 30% off to welcome you back: GERIDON